You and your co-managers are taking over the operation of an athletic footwear company that is… 1 answer below »
You and your co-managers are taking over the operation ofan athletic footwear company that is in a neck-and-neck race for global market leadership, competingagainst rival athletic footwear companies run by other class members. All footwear companies presentlyhave the same market shares in each of the four geographic market regions— North America, EuropeAfrica,Asia-Pacific, and Latin America. Your company is selling over 8 million pairs annually. In the justcompletedyear, your company had revenues of $432.6 million and net earnings of $40 million, equal to$2.00 per share of common stock. The company is in sound financial condition, is performing well, and itsbrand is well-regarded. Your company’s board of directors has charged you with developing a winningcompetitive strategy—one that capitalizes on continuing consumer interest in athletic footwear, keeps thecompany in the ranks of the industry leaders, and increases the company’s earnings year-after-year.Your first priority as a BSG participant should be to absorb the contents of this Player’s Guide and get afirm grip on what the exercise involves, the character of the global athletic footwear market, and variouscause-effect relationships that govern your company’s operations.
