strategic marketing
- Your written response to the following question will be no longer than 3 pages using APA format. (Double-spaced). Deductions will be made for spelling and grammar errors.
- The test is to be completed individually – NOT A GROUP ASSIGNMENT!
- Must use the following outline (headings) for your response:
- Executive Summary – this is a brief summary of your report and conclusions to follow in the diagnostic work plan section.
- Strategic Marketing Issues Considered – briefly describe the issues you considered. If certain marketing analysis options were eliminated briefly explain why per President Bob’s instructions.
- Diagnostic Work Plan – Fully support your final conclusion. Focus on the Critical few!!
